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fashion forward dubai Tag

39 Studio / Posts tagged "fashion forward dubai"

The Harmony of Architecture Fashion

Architecture and fashion are considered a form of art. A form of self-expression that results in art being etched in our daily lives, as a reflection of our personal or cultural identity. They have a great deal in common, which is rather surprising, given the apparent variances

Fashion designers collaborate frequently with architects or interior designers in designing retail interiors or co-creating couture hotels, such as Palazzo Versace or Armani Hotel. The reason behind the link between architecture and fashion is that they both have the same concerns and objectives whether in materials, colors, volume and function.

Fashion can be as proportional, tailored and structured as a building. When designing an abaya you think of style, material, and colors. The same thought pattern is followed when designing a structure. Architecture is about the experience of the space and how functional and comfortable it is. In fashion, we always focus on how to make the best experience for our clients when wearing our abayas. It is about how comfortable you feel, how the fabric is smooth and easy to wear.

In terms of material, fashion designers can be inspired by architects, which sometimes leads them to incorporate abstracts of building elements into their designs. Fashion is in a constant whirlwind of change, and so is architecture. Architecture is in a continuous process of progression with the help of innovative materials or modern designs. Fashion can often be passing and superficial, and uses soft, fluid materials; whereas architecture is considered Monumental and permanent, and uses strong and rigid materials. The marriage of the materials results in outstanding pieces in both the worlds.

“Fashion is Architecture; it is a matter of proportions” – Coco Chanel


The Essence of the Abaya

An elegant yet simplistic piece of clothing, the abaya defines history, culture, and tradition.

The abaya, predominantly paraded in the GCC, is also a religious symbol, which has been modernized into a stylish and modest piece.

Nowadays, abayas are not just for religion, but they function as fashion statements that develop their social independence. By increased popularity of wearing the most glamorous and fabulous work of art, which consists of intricate design details and decent fabric materials, the abaya has become a success story in its niche market.

From the standard black fabric, the abaya has definitely come a long way. Abayas can now be found in a variety of colors, from somber grays to pastel pink hues, the color variations are endless. The fabrics have been modernized as well, alongside the embellishments. From Swarovski crystals, to hand drawn paintings, the choices when picking a new abaya are endless.

39 Studio E-commerce

39 Studio E-commerce

Our brand 39 studio is delighted to announce the launch of our brand new online fashion store. 39 studio is the place to be for trendy Abayas and Jalabiya offering the most innovative and high end collections. According to Arabian Business, a report published by Payfort in 2015 put the value of the sector in the Middle East at $ 7bn, projecting that the industry would be worth up to $ 10bn In the UAE and Saudi Arabia alone by 2020. Moreover, in four years ecommerce would likely overtake aviation as the fastest growing sector in the Gulf.  We are happy to introduce our collection initially to the people of the GCC. 

The project was designed and finalized by D Town Branding (a division of D Town Enterprises), our main consultant on our fashion and on-line projects. They made sure to take into consideration even the simplest details such as the psychology of colors, in order to ensure the best visibility to our designs and the best user experience for all our clients.

The chic collection includes a variety of colors and geometric shapes not limited to black.

Our strategy is to give the best customer experience to our clients and it includes:

  • Convenience:  User friendly website to make it more convenient and easy for the client to browse and shop.  The currency are updating live in front of our customers ensuring transparency and reliability. Our online shop is open 24/7. 
  • Variety: The products are organized in 5 different categories (Abaya, Jalabiya, Ready to Wear, Accessories and Ready to wear). The client can mix and match or get a whole outfit ready. The newsletter option is a good tool for clients to be always updated on the new offers or discounts.
  • Comparison of prices: Filters help the customer to make the right choices in terms of outfit and pricing. Social Media links make it easy to share opinions and reviews. A zoom-in and zoom-out experience will ensure the customers to browse every single detail of our creations.
  • News: The social media integrated experience and our new blog/news area will provide insights on 39 studio and the world of fashion. 
Welcome to our store!


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